In a saturated mass market, I wanted to make something very distinctive and unique. The areas of fashion industry lacks truly distinctive, authentic and purposeful area. Designerwear niche is curated to fill that gap. It not only is a niche but a culture which draws broader attention to details which contain designers’ stories, meanings, or/and experiences. It’s a culture that puts designer’s work, attention to details, and story to the front. So it seems the only name for the niche that matches our values is: Designerwear.

– Davud Hezretov